Final Product: Digipack

This is the final digipack cover - the main difference between it and the draft is the 'worn' effect - the same that was used on the poster. Again this is to tie it to the intended genre.

This is the final back cover for my digipack - it has the same differences as the front, as well as having the website address as well.

This is the inside cover - it is a still from the video with the singer's face in shadow, this highlights the fact that this is an emotional album, and fits with some of the conventions of alternative rock, in which band members  sometimes appear in shadow.

This is the tray for the digipack - it is left black to keep in with the colour scheme of the digipack and advert, and because the CD will be placed on top.

(Although not a party of the digipack, this is the CD label for reference to justify the blank fourth panel in the digipack)

Final Product: Magazine Advertisement

The only real changes between this and the draft is the improves jigsaw pieces and the 'damaged' effect on them which makes them look a bit worn and stops them looking too clean. This ties with the conventions of alternative rock, in which there are few 'clean edges' and things are often made to look old on purpose.

Planning: Shooting Schedule/Preparation

Date	Setting	Actor(s)	Equipment	Permission?
Tuesday 8th February	Interior filming – Music practice room	Hayden Carson	Acoustic guitar Video camera	Obtained from Mr. Taylor (head of music)
Wednesday 9th February	Exterior filming – school field	Ella Drake and Hayden Carson	Video camera	Not needed
Thursday 10th February This will be for filing any scenes unable to film on the other days due to time	See previous box	(Ella Drake and Hayden Carson)	(Acoustic Guitar and video camera)

Planning: Storyboard Animatic For Music Video

Planning: Director's Pitch

Director’s Pitch/ Treatment for Music Video

You need an idea that would get airplay on appropriate music channels. Especially a strong opening that would make viewers stay tuned.

Pitch needs to be workable and realistic

Name of artist: Biffy Clyro --> ‘Buffy Clyro’

Track title: Machines --> ‘Feel Alive’

Genre: Alternative Rock               Target audience: 14+ male and female

Outline of Ideas What will happen? A mainly concept based music video. The male is in the dark placing candles and playing the song on guitar. The female comes into the video in the form of flash-back style shots that show her dancing

Intertexual References? What is it like? What should it remind us of? The movie title cards at the beginning styled to feel like an old movie The video is black and white and uses only simple effects like fades and an overlay, which gives it a retro feel

Locations? Are they accessible? Is permission needed? Dark interior location – Music room – permission from teacher needed Open outside location (School field)- no permission needed

What resources are needed? Actors? Props? Costumes? Etc Actors: One male and one female Instruments: One acoustic guitar Costumes: Black jeans, white t-shirt for the male actor           Light coloured dress for the female actor

5 key shots and any special features -       Master shot of singer playing guitar -       Arc shot of singer -      Close-up of guitar -      Long shot of girl in field -      Final long shot, framed by trees and fade out

Justification of ideas in relation to band and genre -      The band aren’t particularly mainstream minded and have been known to produce ‘arty’ videos in the past -      The ‘one man and a guitar’ set-up is fairly commonly used for acoustic tracks -     The band have used movie-style titles and black and white in videos before (God & Satan and Folding Stars respectively)

Planning: Advertisement Mock-Up

This is a mock-up of what my advertisement will look like.

Planning: Digipack mock-up

A Mock-up of the front cover of the digi-pack

Mock-up of the back cover of the digipack

Mock-up of the CD tray of the digipack, with the CD

Mock-up of the CD tray of the digipack without the CD 

A mock up of the inside cover of the digipack - it will feature a picture of the band