Planning: Director's Pitch

Director’s Pitch/ Treatment for Music Video

You need an idea that would get airplay on appropriate music channels. Especially a strong opening that would make viewers stay tuned.

Pitch needs to be workable and realistic

Name of artist: Biffy Clyro --> ‘Buffy Clyro’

Track title: Machines --> ‘Feel Alive’

Genre: Alternative Rock               Target audience: 14+ male and female

Outline of Ideas What will happen? A mainly concept based music video. The male is in the dark placing candles and playing the song on guitar. The female comes into the video in the form of flash-back style shots that show her dancing

Intertexual References? What is it like? What should it remind us of? The movie title cards at the beginning styled to feel like an old movie The video is black and white and uses only simple effects like fades and an overlay, which gives it a retro feel

Locations? Are they accessible? Is permission needed? Dark interior location – Music room – permission from teacher needed Open outside location (School field)- no permission needed

What resources are needed? Actors? Props? Costumes? Etc Actors: One male and one female Instruments: One acoustic guitar Costumes: Black jeans, white t-shirt for the male actor           Light coloured dress for the female actor

5 key shots and any special features -       Master shot of singer playing guitar -       Arc shot of singer -      Close-up of guitar -      Long shot of girl in field -      Final long shot, framed by trees and fade out

Justification of ideas in relation to band and genre -      The band aren’t particularly mainstream minded and have been known to produce ‘arty’ videos in the past -      The ‘one man and a guitar’ set-up is fairly commonly used for acoustic tracks -     The band have used movie-style titles and black and white in videos before (God & Satan and Folding Stars respectively)