Friday, 28 January 2011

Research: Questionnaire: Digi-packs: Feedback

1. Do You Buy Digi-Packs?
Almost all (9/10) of those asked had, at some point, bought a digi-pack.

2. How often do you buy digi-packs?
The average response (4/10) was 'every few months' this is because digi-packs are less common than conventional cases, so consumers would be less likely to purchase them as regularly.

3. Where do you most often buy digi-packs?
The average response (6/10) was 'internet store'. This is expected as people are often more inclined to use internet stores as they are usually cheaper and more convenient.

4. How many digi-packs do you own?
The most common answer (4/10) was '4-6'. As mentioned above, digi-packs are less common so this is likely.

5. Does the cover to a digi-pack influence whether or not you buy it?
Over half (6/10) of those asked were influenced by packaging.

6. What do you prefer on the digi-pack cover?
This was tied with 3/10 preferring a band photo, and 3/10 liking non-photographic artwork. Because of this I shall design one of each style and ask my the same people which is better.

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